Globalization Is Not Being Exploited By Capitalists Essay

At one time, Joan Robinson, a British economist had said, â€Å"’There is only one thing that is worse than being exploited by capitalists. And that is not being exploited by capitalists’† (Nayyar 2006, 4). The process of globalization has changed the ways of human interaction and the flow of goods and services, people, information and ideas creating an interconnected single community that is continuously uniting many nations across borders. The emergence of easier accessibility to consumers’ needs has skyrocketed the production and consumption of goods and services. With a greater demand comes greater production and the twenty-first century capitalist economies have changed patterns of free trade, rely on commodities and resources to be able to make profit and be integrated into the open-market, benefitting from further economic growth. This change in trade patterns amongst different markets are based on product specialization and the division of labour t o create employment opportunities, income and surplus benefits are extended to other parts of the globe. These patterns of trade encourage greater competition between markets and low cost goods and services for consumers (Ebeling 2004, 3). However, the process of globalization has created two different worlds of a winner and a loser; the included and the excluded. Comparing these two worlds, one of them consists of industrialized countries that benefit from more prosperity, inclusion, advanced efficient production throughShow MoreRelatedEssay on The Industrial Revolution1326 Words   |  6 PagesFinal Project From the beginning of the Industrial Revolution to the present day, the structure and culture of the American workplace have been affected by many forces, among them capitalism, technology, globalization, and issues of equality. 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Long since then, countri es have traded withRead MoreGlobalization : The Globalization Story1361 Words   |  6 PagesThe Globalization Story Most portrayals of globalization emphasize a natural and progressive view of increased international integration as a result of developments in transport and communication. As this occurs, it is important to remember that such integration is part of the larger historical process of industrialization and, like industrialization, globalization is the product of choices made by powerful actors. As a result of these choices, life has changed all over the world, but these changes

E Commerce, B2b And B2c - 1301 Words

I. Introduces the E-commerce, B2B and B2C 1. E-commerce E-commerce stands for Electronic commerce and it is the process of buying, selling or exchanging products, service or information across the Internet. E-commerce not only buying and selling of products and service, but also servicing customer, collaborating with business partners, and conducting electronic transactions within an organisation. 2. B2B e-commerce B2B stands for Business-to-Business, which is the transactions between businesses such as supplier and retailer. It conducts electronically through the Internet, extranets, intranets or private networks. There are four basic types of transactions in B2B. i) Sell-side: Focus on one company selling needs ii) Buy-side: Focus on one company buying needs iii) Exchanges: Usually operated by a third party. iv) Public e-marketplace: Open to all interested parties and it is usually operated by third-party. 3. B2C e-commerce Business-to-consumer (B2C) is an Internet and electronic commerce (e-commerce) which is the online financial transaction or sale between a business and consumer. B2C includes a service or product exchange from a business to a consumer, by which businessman sells products to consumers. II. The Advantages There are many benefits for people to operate their business electronically, and reduce the operation cost such as rent at the beginning. Here some advantages below: †¢ #1. Cost Effective Because of the financial transactions will becomeShow MoreRelated Internet - Challenges of B2B and B2C E-commerce Essay1291 Words   |  6 PagesThe Challenges of B2B and B2C E-commerce E-commerce â€Å"is the exchange of money for goods or services between companies and/or end consumers† (Hemond-Wilson). The most common image of e-commerce â€Å"is that of a web-based catalogue from which buyers can order products and the sellers can receive payment† (Hemond-Wilson). E-commerce has two main forms, which are business-to-business, and business to consumer. B2B e-commerce â€Å"is business which is conducted between businesses via some electronicRead MoreECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C2194 Words   |  9 Pages1.0 Introduction The Internet has been compared to the California Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper, Building an E-commerce Network). Levis managed to reap from the opportunities of the California Gold Rush. However, in an attempt to achieve the same success with the Internet and ecommerce, Levis failed to succeed. 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Hunkin University of Phoenix eBusiness Ââ€" EBUS/400 Facilitator: David Rubenstein April 23, 2007 Introduction Is there is a difference between the supply chains on a Business to consumer (B2C) and a Business to Business (B2B)? If so, what are they? In the era of technology, business has stretched a long way as well as advanced immensely. It used to be that brick and mortar was the only method to start as well as operateRead MoreB2B vs B2C Legal Ethical And Regulatory Essay890 Words   |  4 PagesB2C versus B2B Legal, Ethical and Regulatory Bob Holland EBUS/400 Milind Modi April 28, 2010 B2C versus B2B Legal, Ethical and Regulatory This analysis will provide the reader with information that explains how legal, ethical and regulatory issues differ on a B2C website compared to a B2B website. The analysis will examine these different elements and will describe the differences and the similarities. 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Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing is

The Market Revolution Free Essays

The Market Revolution and the Changes in Women’s Work (Nancy F. Cott) †¢The essay starts off with a quote by Martha Moore Ballard: â€Å"A woman’s work is never done. † -60 years old -Housekeeper and domestic manufacturer for a working farm -Baked and brewed -Pickled and preserved -Spun and sewed -Made soap and dipped candles -Trusted healer and midwife (delivered more than a 1,000 babies) -Very typical in the 18th century on the frontier for women to be familiar with various skills. We will write a custom essay sample on The Market Revolution or any similar topic only for you Order Now -This helped in building social relationships with the neighbors and also making money. Example: have more skills, build more contacts, make more money †¢The New England economy changed from agricultural and house-hold production base to commercial to industrial. – This change occurred between 1780 and 1835 due to the following reasons: -Extension of the size of the market -Increases in agricultural efficiency -Reduction in transportation costs -Specialization of economic function -Division of labor -Concentration of industry -It used to be that subsistence farming and household production for the family was the norm. -Also, some members of the family specialized in different crafts: blacksmith, tailors, and weavers. During all this, merchant capitalism was introduced. -taking risks -supplying capital -searching for markets -attempting to maximize profits by producing standardized goods at the least cost -The aim of this concept was to reach a wider market – Also, I think that that this was not just a way to organize production, but also a way to organize trade. In the beginning it was that workers brought their own raw materials and made the finished product and sold it, but now the worker had to work with a network of people to make the finished product. Market-oriented production helped in the development of manufacturing and the factory system. -Now that people wanted to cater to a wider market, the shops became larger and more specialized. -A place for production vs. A place for selling †¢Within this, there was a â€Å"putting-out† or â€Å"given-out† system. -The merchant would â€Å"put-out the raw materials to be worked up and collected them when they were finished and ready to be sold. -Ex. With cotton, the merchant would buy the raw materials and take it to the rural areas or countryside and get it woven there. This way they avoided guilds and unions. Also, avoided the regulations and set standards of trade. -Most of this work was done by women at home. -This shows the importance of specialization and division of labor that was critical in this era. -Ex. Farmers focused on subsistence farming and now commercial farming. †¢With the manufacturing and factory system, women started working. -During the late 18th century, both married and unmarried women did their primary work in the households. -Ex. Sally Ripley, a tradesman’s daughter in Massachusetts, and in her diary she wrote that father had to go out of city, he put her in charge of the store. How to cite The Market Revolution, Papers The Market Revolution Free Essays The Market Revolution Many factors contributed to the Market Revolution beginning in 1815 and ending in 1860. These included economic, technological, and social aspects. Better transportation helped move people, materials, and manufactured goods from coast to coast. We will write a custom essay sample on The Market Revolution or any similar topic only for you Order Now New inventions quickened the development of crops and manufacturing of goods. The country’s cities were growing fast, and people moved west in pursuit of cheap land and opportunity. Economically, means of transportation and communication systems improved drastically. Railroads were created, which became a better alternative to ships. They took less time to build, less money to pay workers, and things were cheaper to transport on them then boats. New cities sprang up along the canals. Rochester and Syracuse were examples of the boom in industry in the state. Immigrants came to America to reap the benefits of the new profitability of farming. Movement shifted westward because of the availability and access of the land. Economic sectionalism separated the Northeast, the South, and the West, each having different needs from the government. Along with these transportation and communication advances, new technology was created to help the American economy grow. Many inventions had been created to improve all aspects of life. Eli Whitney created the cotton gin, which heightened cotton production and gave new life to black slavery. He also created the system of interchangeable parts. Another prominent invention was the telegraph created by Samuel F. B. Morse. A painter turned inventor, Morse developed the first unfailing system for immediate communication. In addition, the steel plow, created by Cyrus McCormick, increased the productivity of the American grain farmer. Every invention created benefited the people of America in many ways. Socially, the market revolution created a vast population increase of the American people. Cheap land created a mass movement westward in hopes of finding opportunities. Immigrants also moved west to reach the countries fast-growing cities. In 1850 half of the Americans were under 30 years old, and they were always on the move, especially westward. Family size decreased because of poor conditions. They were poorly fed, ll-fated, and lived in shanties. Because of their conditions, they were victims of disease, depression, and early death. Life was not only tough for families, but also for men. The Market Revolution was influenced by many factors economically, technologically, and socially. Many new transportation and communication systems, and technological advances improved conditions for many individua ls. Westward movement and population contributed to the growing social aspect of America. These and many more examples describe the essence of the Market Revolution. Alexa Penalta Ms. Smith Period 2 13 February 2010 How to cite The Market Revolution, Papers The Market Revolution Free Essays The antebellum era held many beneficial innovations for the United States. The Market Revolution led to improvements in both travel and technology that guided America to become a more productive nation. More opportunities became available to all Americans which led to growth and prosperity of the people. We will write a custom essay sample on The Market Revolution or any similar topic only for you Order Now The Market Revolution was beneficial to America in every way possible. When the term â€Å"Market Revolution† is heard, the first thing many people associate it with is Eli Whitney’s Cotton Gin. Whitney’s invention was the first major innovation, revolutionizing both northern manufacturing and southern agriculture. Since the job was previously done by hand, the cotton gin produced a higher supply of cotton at a faster rate. Cotton grew from 750,000 bales per year in 1830 to 2. 5 million bales per year in 1850. America became a major supplier of cotton for the British and provided two-thirds of the world’s cotton supply. The cotton gin was among the most beneficial innovations in the antebellum era. Whitney also invented interchangeable parts in 1797 that provided easier compatibility of different parts of muskets. Many manufacturers soon began using his invention for their own benefits. Because of the large success of his innovations, Eli Whitney was a very important figure of the Market Revolution. Richard Fulton’s invention of the steamboat revolutionized water travel in the early 1800’s. Steamboats were able to travel up and downstream requiring little or no effort from those onboard. Mariners could leave port any time because they did not have to rely on winds to get them to their destination. Shipping was much cheaper and easier for the Southerners because they did not have to ship products around Florida and up the Eastern seaboard because steamboats had the power to travel up the Mississippi. Buffalo robes, cotton, rice, and other products could be shipped via the Mississippi River. From John James Audubon’s Missouri River Journals, he explained how â€Å"They had ten thousand buffalo robes on the four boats;† (282). The Market Revolution made water travel easier, which greatly enhanced trade and the economy, therefore benefiting all of America. The Erie Canal was the first of many canals in the North that made water travel much easier for Americans. The part of the canal being built in the town of Lockport was said to be â€Å"seven miles in length, and partly through solid rock, at an average depth of twenty feet. (279). Thought the canal was not very wide and deep, it made trade easier between western farmers and eastern manufacturers. The canal was very beneficial to the northern residents of America because the North was a more modernized and urban place than the South, relying heavily on trade with the west. The South had no needs for the canal due to their farming capabilities. Southerners relied on Atlantic shipping to receive goods and transport cotton to the North. By 1840, one million barrels of flour were being shipped via the Erie Canal. The Erie Canal was a great innovation that showed progress of development in the nation. Water travel was not the only way of travel revolutionized during the Market Revolution. Land travel was greatly improved by the first railroad being built in the late 1820’s. It was a quicker, cheaper, and much easier way of transporting goods. Railroads could get you from one place to another in a very short amount of time, therefore being â€Å"very pleasant to people in a hurry. † (280). In the 1840’s, there was the same length of railroads as there was canals, therefore railroad travel was becoming very popular in America. In 1860, eleven different widths of railroad tracks were being used, limiting the use of various trains on various tracks. The problem was later fixed giving trains more places to travel. Railroads gave the people of America an accessible way to find success. In Lowell, a small town outside of Boston Massachusetts, a factory was built in 1823 called â€Å"Lowell Mills. † The factory produced over one-hundred times more yards of cloth from 1815 to 1840. The social system regulated by the manufacturers was of interest to many people living in the area due to their system of wages. Lowell Mills employed mostly young women and paid them a decent salary. Though they were paid more than the average women, it was still less than most men. Women’s educational and work experience combined made them more obedient than their superiors wished, thus resulting in many women protesting the decrease in wages. Josephine L. Baker explains â€Å"the money we earn comes promptly; more so than in any other situation;† (293). The Lowell System greatly enhanced the employee to company relationship, resulting in a greater range of opportunities for women as well as increasing Americas’ cotton supply. In 1838, a man named John Deere invented the steel plow in Grand Detour, Illinois. Many farmers in the Great Plains used the device to their benefit because it quickly broke tough soil. Rich soil in the Middle West caused the wood plows to break, therefore Deere knew steel would be a good alternative. Farmers were able to provide more crops for their consumers and family. By 1855, Deere’s factory sold more than 10,000 plows. John Deere’s innovation led to a great array of farming equipment, which greatly benefited all Americans during the antebellum era. Bigger cities and the improvements in transportation attracted many immigrants to America. They saw an opportunity to make money without having to invest in any land. Many American families turned to immigrants for cheap labor during the Market Revolution as well. Neither the German or Irish were treated as equals with Americans, but the German were generally more accepted in America than the Irish. John Francis Maguire explains that Irish immigrants â€Å"were generally poor, and after defraying their first expenses on landing had little left to enable them to push their way into the country. (297). Though the immigrants were not treated fairly, they were all in search of the American dream. Many immigrants found success in America and helped revolutionize the industries during the Market Revolution. The Market Revolution made everything easier for Americans as well as gave many immigrants and women success. America showed progress in becoming a more powerful and independent nation during this period. All of America benefited from the different innovations such as the cotton gin, telegraph, and new methods of travel. It was clear that America was on the path of success. How to cite The Market Revolution, Papers

Journal Direct Digital Marketing Practice â€Myassignmenthelp.Com

Question: Discuss About The Journal Direct Digital Marketing Practice? Answer: Introduction This article discusses the reason for the failure of Billabong in both sales and digital marketing perspective. It discusses the methods that can be used by the company to promote itself to its target market. It evaluates various digital marketing platforms like Facebook, instagram and Google search engine optimization. Reasons for the failure of billabongs The chief reasons for the failure of the company Billabong is the inefficient marketing policy that it adopted in the year 2012. The company dealt with its financial losses by reducing the allocation of fund to the digital marketing of the company. This has been the humongous mistake that has led the further reduction in sales of the company. Though the company designs product for all age groups but the chief target of the company is the 12 to 25 year old age group (Weber 2009). This particular age group constitutes the largest chunk of customer base in the online market by reducing the online marketing by reduction of the budget the company lost a significant amount of client. Moreover there are competitive brands that are continuously trying to lure away the customers of the company. The second issue of concern is the poor condition of the online platform of the company. There are numerous unsatisfied online customers of the company using the company website. The e -commerce department is unable pay the foreign customers their due refund which is creating a bad image of the company in the market. The target customer group of a company is active in the social media and tend to communicate their views in the social media platform. As a result the bad word regarding the performance of the company in the social media is going to spread like wildfire tarnishing the image of the company even more. Target customer and the lack of ability of Billabong to satisfy the customer digitally The company caters to the need of the children who are going to surf for the first time using a mini board to the older generation trying to buy a dinner jacket but the main target of the company are the sports loving age group. The ages between 12 to 25 years of age are the ideal age group of the company. The promotional strategy of the company involves this age group. Billabong is unable to satisfy their target customer group as they have reduced their digital advertising budget. This age group makes 40 per cent of the customers who respond to digital marketing advertisement. The reduction of budget has impacted the digital marketing which has in turn impacted the expectation of the target customers. The lack of service that is provided by the companys website is also responsible for the dissatisfaction of this group of customers. Facebook as a digital marketing strategy Facebook is one of the most cost effective and penetrative means of online advertisement. Facebook has a huge reach as there are large amount of people in this platform. The advertising cost in Facebook is very affordable. Billabong is already suffering from lack of funds of advertising in such case Facebook can prove to be an effective means of digital platform for the advertisement of the company. Facebook also provides the ability to measure the amount of viewership received by the advertisement as well as the opinions of the customers in the comments which makes the advertisement in Facebook a two way communication process. The catching of the customer eyeball is also done through the advertisement in the facebook (Meadows-Klue 2008). Facebook also provide the international exposure as the services of this platform can be done in any part of the globe. There are no extra charges in advertisement done by the company in the global scenario. The company has also launched a campaign called the Isurfbecause campaign as a social media advertisement campaign. Facebook can serve as a proper platform for this campaign. Thus Facebook can be considered as a perfect media for digital marketing of Billabong. Changes in the Facebook promotional strategy Billabong has an effective presence in Facebook but there are certain changes that can be introduced in their method of promotion in Facebook which can help the digital marketing of the company Facebook live is a method that can be used by the company to promote events in the isurfbecause campaign. Reading messages of the numerous viewers in the interactive session brings a different level of connection between the brand users and the brand The company can also make celebs in the field of sports to like comment or share the Facebook page of the company. These are some of the marketing techniques that has not been used by the billabong as of yet. Instagram as a digital marketing strategy Instagram is one of the most recent tools of social media that can also serve as a effective tool of digital marketing. There are various reasons for using instagram as a digital marketing tool. Instagram is method to reach the customers while on the move as it is a mobile based social media platform. Using of instagram also helps the company to promote itself in a very new manner by using various features of instagram like behind-the-scene photos, time lapse videos and various specific themes of instagram. The using of hashtag is also a whole new concept introduced by the social media. Hashtag are used by instagram so that the customers can specifically find the company. Not only does it make the company information easily available but it also helps the company to promote the business. Instagram also helps to conduct a research of the market to find out the number of times the hashtag has been viewed. There are additional apps that help the customers to understand the number of fol lowers and the extent of the interaction of the viewers with the company posts. The hashtag search engine has been reinvented by the instagram helping digital promotions (Chaffey 2016). Changes in instagram promotional strategy There are various creative methods that can be introduced in instagram to promote the company in the digital marketing field. The Isurfbecause campaign can be promoted through a story in which live interactions can be done to people in the beach A series of promotion can be done through instagram in which people can be asked to post their Isurfbecause video and get chances to win something. Selfie contests are one of the most viral instagram promotional methods which can be incorporated by Billabong to digitally promote their products. Again celebrities can be used in promotional methods in instagram These sorts of messages can be promoted by taking instagram as a medium of promotion. Search engine optimization as a digital marketing platform The company can use various types of digital marketing platform but the most effective is the Google. Google still has 1.2 trillion searches done each year which is an astonishing number and thus can be considered as a strong tool of promotion. This market can be tapped by keeping all the necessary information in the fingertips of the users of google. The company should use the most varied amount of keyword inputs done through search engine optimization. SEO should be effectively done by the company to promote its brand. The new users search only keywords regarding the sports which can lead to suggestion of Billabong and also lead to Isurfbecause campaign. Advertisements and videos and links to Facebook and instagram page can also be provided to the users once they enter the billabongs page. Information regarding online purchase of billabong products and nearest store locations should also be found through the search. This is a method of involving new users into becoming a user of the Billabong product from where various loyalty programs can help the users to become repeat purchasers of the Billabong product. Brand affiliation can also be created through constant involvement in various online activities (Chaffey et al. 2013). It has been seen that Google is much more accessed by people for searching out for products or service than any other digital platform. Billabong has not been focusing much on this aspect of online advertising as a result it can be seen that searching for various surfing related key word doesnt always lead to the page of billabong. That is why it can be considered as a method which can be used by the company as a tool of digital marketing. Conclusion In conclusion it can be said that Billabong can use digital marketing to redeem its image in the market. The various social media platforms like Facebook, instagram, Google search engine optimization can serve as effective means of communication with the new and existing customers of the company. Reference List Chaffey, D., 2016. Global social media research summary 2016.Smart Insights,8. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Facebook.com. (2017).Billabong. [online] Available at: https://www.facebook.com/Billabong/ [Accessed 23 Sep. 2017]. Instagram.com. (2017).Billabong (@billabong) Instagram photos and videos. [online] Available at: https://www.instagram.com/billabong/?hl=en [Accessed 23 Sep. 2017]. Meadows-Klue, D., 2008. Opinion piece: Falling in Love 2.0: Relationship marketing for the Facebook generation.Journal of Direct, Data and Digital Marketing Practice,9(3), pp.245-250. Weber, L., 2009.Marketing to the social web: How digital customer communities build your business. John Wiley Sons.